Impact & Responsibility [Draft]

Our mission, through honest and transparent communication, is to become the most responsible version of ourselves. Let the climb begin. 

At Pas Normal Studios, we recognize the inherent tension between our responsibility towards the environment and our mission ‘to create modern, uncompromising cycling wear to inspire and motivate dedicated cyclists around the world’.

We have the potential to create lasting and meaningful positive change for communities and the environment. We have a responsibility to promote this sport in the best way possible by pushing the boundaries and making the right choices.

Our aim is to become an industry leader in sustainable practices and reporting. There is a long and testing journey ahead of us of, challenging ourselves to strike a better balance between our environmental impact and the modern, uncompromising cycling wear that we stand for.

Our impact spans the entire value chain: from the everyday operations of our business and the sourcing of the raw materials to the manufacturing of our products and their life-cycle. This means we must take responsibility for all our decisions: from the fabrics we choose, the events we hold, all the way through to the coffee we use in our office.

We are fully aware that the linear system of 'take-make-dispose' is highly unsuitable for the long-term health of people and the planet. We need to work towards a radical change to achieve sustainability in society and in our industry. While this radical change is not going to happen overnight, we can improve current practices to reduce our impact with our sights firmly set on long-term goals.

We are currently working hard to quantify our social and environmental impact, which will help us communicate transparently, hold ourselves accountable to our targets and make better decisions.

To help us quantity the impact of our business, we have enrolled in the Science Based Target Initiative and the Sustainable Apparel Coalition. The know-how of these organizations will help us create a baseline of the impact hot-spots in our value chain.

In the coming months we will be sharing more information about our ongoing projects and our corporate social responsibility.

If you have any questions or feedback, please send us an email at