As cyclists, we are affected, not by the challenges we face, but the attitude we take towards them. The riders that dominate the headlines during the Tour de France are the ones who relish the challenge of riding through the off-season. Now it is time for you to face the challenge of riding over 1250km this month. Hit the trails, take to the road, or crack the windows and sweat it out on the turbo. Push yourself to build up those base miles as you prepare for your most successful season on the road.
There are three milestones to this challenge, each with its own unique digital trophy that can be earned. Ride from dawn to dusk to achieve the ultimate 1250k badge and a chance to win a trip to Copenhagen for the Tour-de-France kick-off.
Make sure you don't miss out on the challenge. Enter you email address and stay updated during the whole challenge period.
Go deep this January and ride your way though the day to see your badge turn from Dawn to Dusk. All those completing the challenge will be rewarded with a digital badge to display in their trophy case, along with having their name entered into a raffle to win a trip to Copenhagen with one friend for the start of the 2022 Tour de France.*
Join the Pas Normal Studios ICC club on Strava to see how you compare to the other international riders who are building up for their best season yet.
*Prize includes a three-night stay in the heart of Copenhagen, Denmark.
Every week during the challenge period, we will share our favorite moments from our community.
Make sure to share and tag your adventures for a chance to get re-posted in our WEEKLY RECAP.